SEO & GEO Strategy Portfolio
Making brands easier to find, understand, and trust.
I design content systems that help brands show up clearly across search engines and AI answer engines. My work connects search intent, content architecture, trust signals, and practical growth measurement.
This page uses public knowledge and fictional examples. No client names or private projects are shown.
Visibility System
Search + AI ready
Product truth
Search intent
Topic structure
Trust signals
AI answer readiness
SEO Strategy
I turn vague topics into pages that match what people actually search for: questions, comparisons, use cases, and buying or decision moments.
GEO / AI Search
I structure content so AI tools can understand the brand, summarize it accurately, and find clear answers worth citing.
Content Architecture
I connect pillar pages, supporting articles, FAQs, comparison pages, and trust pages into one readable system.
Framework
SEO helps people find you. GEO helps AI understand and recommend you.
I do not treat GEO as a magic trick. I treat it as clear information design: make the brand easier to crawl, easier to understand, easier to verify, and easier to quote.
Search intent before keywords
The first question is not “what keyword do we want?” It is “what problem is the user trying to solve, and what page would genuinely help?”
Content structure before content volume
More pages are not automatically better. A strong system has clear topic relationships, internal links, and pages with distinct jobs.
Trust signals before claims
AI search and human readers both need proof: definitions, examples, sources, author context, updated pages, and grounded comparisons.
Measurement before opinion
I would track indexing, impressions, click-through rate, ranking movement, branded queries, AI answer accuracy, and conversion quality.
Tool Stack
Tools are grouped by the question they answer.
I do not start with tools. I start with the decision I need to make, then choose the tool that can verify it.
Find demand
Google Search Console, Google Trends, Google and Bing search results, Search Console query exports, and competitor SERP notes.
Use when deciding what users already search for and which topics deserve pages.Audit pages
Screaming Frog or a similar crawler, PageSpeed Insights, browser inspection, sitemap checks, and Schema Markup Validator.
Use when checking whether pages can be crawled, understood, loaded quickly, and marked up clearly.Test AI search
ChatGPT Search, Perplexity, Google AI Overviews, and manual prompt sets for brand, category, comparison, and use-case questions.
Use when checking whether AI systems explain the product correctly or miss important pages.Measure outcomes
GA4, Looker Studio, Google Sheets, UTM tracking, CTA clicks, signups, demo requests, and saved workflow events.
Use when judging whether visibility brings useful users, not just more visitors.Search Intent
I classify searches by the decision behind the words.
A keyword is only useful after I understand what the user wants next: learn, compare, choose, trust, or take action.
What is GEO?
The page should define the concept, explain why it matters, and give beginner-friendly examples.
How to optimize for AI search
The page should give steps, tools, before/after checks, and a clear workflow.
SEO vs GEO
The page should help users see differences, overlap, tradeoffs, and when each matters.
Best AI SEO tools
The page should compare options, use cases, pricing signals, and who each tool is best for.
Brand + pricing / reviews
The page should reduce doubt with proof, details, FAQs, security notes, and direct next steps.
How do I connect X?
The page should solve a specific problem quickly and link back to the main product journey.
Area
What I check
Why it matters
Search intent
Does each page answer a real question or decision?
Keeps content useful instead of broad and vague.
Entity signals
Is the product category, audience, and value clearly named?
Helps search engines and AI systems understand what the brand is.
Answer format
Are definitions, steps, examples, and FAQs easy to quote?
Improves snippet quality and AI-answer readability.
Internal links
Do related pages point to each other in a logical path?
Builds topic authority and helps users keep moving.
30-Day SOP
AI product SEO + GEO launch plan.
A practical first-month operating plan for turning an AI product from “hard to explain” into searchable, understandable, and measurable content.
Diagnose demand and positioning
Clarify the product, target users, use cases, search demand, competitor SERPs, and AI-search baseline.
Deliverables: audit sheet, intent map, priority page list.Design page and content structure
Plan product pages, use-case pages, comparison pages, FAQ/glossary pages, CTA logic, and internal links.
Deliverables: content map, page briefs, FAQ bank.Build and optimize pages
Write clear pages, add examples, optimize titles and headings, check mobile UX, indexability, schema, and speed.
Deliverables: optimized pages, metadata, technical notes.Launch, measure, and iterate
Submit pages, track indexing and clicks, test AI answers, review conversions, and plan next-month priorities.
Deliverables: performance review, AI visibility notes, roadmap.Measurement
The goal is not just traffic. It is useful visibility.
I would review both search performance and whether AI tools describe the product correctly. More traffic is only valuable when it brings better understanding, better users, or better conversion.
Search performance
Indexing, impressions, ranking movement, CTR, query mix, and landing page engagement.
AI answer quality
Can ChatGPT Search, Perplexity, or AI Overviews explain the product accurately and cite useful pages?
Conversion quality
Which pages lead to signups, demos, saved templates, contact actions, or deeper product exploration?
Iteration rhythm
Use the data to update page structure, examples, FAQs, internal links, and topic priorities.
About
A bilingual growth operator focused on AI-era visibility.
I bring together bilingual content strategy, AI product understanding, creator/community growth, and practical SEO/GEO workflows. My focus is helping complex products become easier for people and AI systems to understand.
Contact
summer.ikiki@gmail.com LinkedInAvailable for growth, content strategy, SEO/GEO, creator/community, and AI product-facing roles.